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MemberS only Archives

Marketing to the Affluent

Marketing to the Affluent (Member Quarterly Special Event)

Not to be confused with the entire Marketing to the Affluent six-week course (see above) this is the 1-hour special webinar David developed exclusively for members of The Edge. In it, you will see the results of a major national survey of interior designers on how they find their "whales" and David's analysis of how important that is to generating the "career earnings" you need to claim a truly successful business over time. Just click on the image at left to watch the webinar. 

Event Marketing

Marketing to the Affluent—Event Marketing

This video tutorial is part of the Marketing to the Affluent Course described above. I hope to make the entire course free to members of The Edge soon, but feel so strongly about "event marketing" as a viable strategy for you, that I am making this particular unit available to members. I hope you'll watch it and then commit to hosting an event within the first six months of 2019.  Just click on the image at left to watch the webinar. 

Six-Figure Scenario Manager—Spreadsheet

You'll enjoy following the simple instructions provided for this Excel spreadsheet and creating a wide variety of scenarios that will lead you to your ultimate financial goals.  Just click on the links below to download the spreadsheet and watch the tutorial.

Excel Scenario Manager Version 2.0 — Spreadsheet

All you have to do is enter how much you want to earn each year, how many hours you plan to bill and at what rate...and your overhead costs...and the spreadsheet will do the rest, telling you exactly what type of "ideal client" you need...and how many.  Just click on the image at left to download the spreadsheet. For a brief demonstration, see the recorded coaching call from May 2, 1019.

Six-Figure Solo

Webinar Recording

Time Billing

Video Recording

Say Your Strategy


Never Again!

Avoiding Downturns

2017-19 Edge Newsletter Archives
(Click on Image at left)

2018—19 Coaching sessions Archives
(click on image at left)

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